Production Pipeline

The process of creating the figures is collaborative. Design ideas are submitted through a form service; I then provided iterative 2D concept sketches for approval before creating the model.

Brand Identity & Marketing

I developed an identity using vibrant palettes and playful typography. This identity was created to align with internet subcultures and aesthetics.

I leveraged current social media trends to engage with my target audience, creating content using trending audios. This successfully generated over 180k views across platforms.

Customer Experience

Each custom figure is packaged with an illustrated thank you card with a personalized, handwritten note. This encourages brand loyalty and organic social sharing.