Production pipeline
The process was collaborative - Customers submitted their ideas through a commission form, then received iterative 2D concept sketches for approval before the clay model was created.
Product design · Brand identity · Social content
Claygirlz
An independent handmade brand built around custom clay figures, playful visual identity and social-first content.
- Role
- Product Designer & Brand Strategist
- Deliverables
- 3D figures, identity and social content
- Year
- 2025
Brand identity & marketing
I developed a vibrant identity using playful typography and colour, shaped around internet subcultures and the visual language of the brand’s audience.
Trend-led social content and popular audio helped the brand generate more than 180,000 organic views across platforms.
Customer experience
Every custom figure was packaged with an illustrated thank-you card and handwritten note, making each order feel personal while encouraging loyalty and organic social sharing.