:root {
    --rhode-cream: #f7f0e5;
    --rhode-blush: #c6a7a2;
    --rhode-rose: #b38e89;
    --rhode-brown: #77675f;
    --rhode-text: #70625b;
    --rhode-white: #fffdf9;
    --page-width: 1500px;
    --side-padding: clamp(1.25rem, 4vw, 5rem);
}

@font-face {
    font-family: "Poppins";
    src: url("fonts/Poppins/Poppins-Regular.ttf") format("truetype");
    font-weight: 400;
    font-style: normal;
    font-display: swap;
}

@font-face {
    font-family: "Poppins";
    src: url("fonts/Poppins/Poppins-Medium.ttf") format("truetype");
    font-weight: 500;
    font-style: normal;
    font-display: swap;
}

@font-face {
    font-family: "Poppins";
    src: url("fonts/Poppins/Poppins-SemiBold.ttf") format("truetype");
    font-weight: 600;
    font-style: normal;
    font-display: swap;
}

* {
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    margin: 0;
    color: var(--rhode-text);
    background: var(--rhode-white);
    font-family: "Poppins", Arial, sans-serif;
    text-rendering: optimizeLegibility;
    -webkit-font-smoothing: antialiased;
}

img {
    display: block;
    max-width: 100%;
}

figure,
h1,
h2,
h3,
p,
ul {
    margin-top: 0;
}

a {
    color: inherit;
}

.visually-hidden {
    position: absolute;
    width: 1px;
    height: 1px;
    padding: 0;
    margin: -1px;
    overflow: hidden;
    clip: rect(0, 0, 0, 0);
    white-space: nowrap;
    border: 0;
}

/* ================================================================
   HERO
   ================================================================ */

.campaign-hero {
    display: grid;
    grid-template-columns: minmax(0, 62%) minmax(22rem, 38%);
    min-height: 100svh;
    overflow: hidden;
    background: var(--rhode-cream);
}

.campaign-hero__copy {
    position: relative;
    display: flex;
    flex-direction: column;
    min-width: 0;
    padding: clamp(1.25rem, 3vw, 3rem) clamp(2rem, 3vw, 4.5rem) clamp(1.4rem, 3vw, 2.5rem) clamp(3.5rem, 5vw, 6rem);
    background-color: var(--rhode-cream);
    background-image: url("assets/rhode/hero-bg.png");
    background-position: center;
    background-size: cover;
    isolation: isolate;
}

    .campaign-hero__copy::before {
        content: "";
        position: absolute;
        inset: 0;
        z-index: -1;
        background: linear-gradient( 90deg, rgba(250, 246, 237, 0.28), rgba(250, 246, 237, 0.02) );
        pointer-events: none;
    }

.back-link {
    align-self: flex-start;
    display: inline-flex;
    align-items: center;
    gap: 0.55rem;
    padding: 0.65rem 0;
    color: rgba(112, 98, 91, 0.78);
    font-size: 0.75rem;
    font-weight: 600;
    letter-spacing: 0.11em;
    text-decoration: none;
    text-transform: uppercase;
    transition: color 180ms ease, transform 180ms ease;
}

    .back-link:hover,
    .back-link:focus-visible {
        color: var(--rhode-text);
        transform: translateX(-0.2rem);
    }

    .back-link:focus-visible {
        outline: 2px solid var(--rhode-rose);
        outline-offset: 0.35rem;
    }

.campaign-hero__content {
    display: flex;
    flex: 1;
    flex-direction: column;
    justify-content: center;
    width: min(100%, 68rem);
    margin-inline: auto;
    padding-block: clamp(2rem, 5vh, 5rem);
}

.campaign-hero__logo {
    width: clamp(15rem, 25vw, 28rem);
    height: auto;
    margin-bottom: clamp(1.6rem, 3vh, 2.75rem);
    animation: hero-rise 700ms ease-out both;
}

.campaign-hero__intro {
    max-width: 49rem;
    margin-bottom: clamp(2.25rem, 6vh, 5.25rem);
    color: var(--rhode-text);
    font-size: clamp(1rem, 1.25vw, 1.35rem);
    line-height: 1.38;
    letter-spacing: -0.015em;
    animation: hero-rise 700ms 100ms ease-out both;
}

.campaign-hero__products {
    width: min(100%, 46rem);
    max-width: none;
    height: auto;
    object-fit: contain;
    align-self: flex-start;
    filter: drop-shadow(0 1rem 1.8rem rgba(115, 88, 81, 0.08));
    animation: hero-rise 850ms 190ms ease-out both;
}

.campaign-hero__disciplines {
    display: flex;
    flex-wrap: wrap;
    gap: 0.55rem 1.6rem;
    padding: 0;
    margin: 0;
    color: var(--rhode-blush);
    font-size: clamp(0.67rem, 0.82vw, 0.86rem);
    font-weight: 500;
    letter-spacing: 0.06em;
    list-style: none;
    text-transform: uppercase;
}

    .campaign-hero__disciplines li {
        position: relative;
    }

        .campaign-hero__disciplines li:not(:last-child)::after {
            content: "•";
            position: absolute;
            left: calc(100% + 0.62rem);
        }

.campaign-hero__visual {
    min-width: 0;
    min-height: 100svh;
    margin: 0;
    overflow: hidden;
    background: #77745d;
}

    .campaign-hero__visual img {
        width: 100%;
        height: 100%;
        object-fit: cover;
        object-position: center center;
        animation: hero-image-in 1s ease-out both;
    }

@keyframes hero-rise {
    from {
        opacity: 0;
        transform: translateY(1rem);
    }

    to {
        opacity: 1;
        transform: translateY(0);
    }
}

@keyframes hero-image-in {
    from {
        opacity: 0;
        transform: scale(1.025);
    }

    to {
        opacity: 1;
        transform: scale(1);
    }
}

/* ================================================================
   CAMPAIGN DIRECTION
   ================================================================ */

.campaign-direction-section {
    display: grid;
    grid-template-columns: minmax(18rem, 0.72fr) minmax(0, 1.28fr);
    align-items: center;
    gap: clamp(3rem, 7vw, 8rem);
    min-height: 72svh;
    padding: clamp(5.5rem, 9vw, 9rem) max(var(--side-padding), calc((100vw - 1700px) / 2));
    overflow: hidden;
    background: #fbf5f4;
}

.campaign-direction-copy {
    max-width: 32rem;
    opacity: 0;
    transform: translateY(1.25rem);
    transition: opacity 650ms ease, transform 800ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .campaign-direction-copy h2 {
        margin-bottom: 1.1rem;
        color: var(--rhode-rose);
        font-size: clamp(1.05rem, 1.2vw, 1.35rem);
        font-weight: 500;
        letter-spacing: 0.01em;
        text-transform: uppercase;
    }

    .campaign-direction-copy p {
        margin-bottom: 0;
        color: var(--rhode-rose);
        font-size: clamp(1.1rem, 1.38vw, 1.5rem);
        line-height: 1.18;
        letter-spacing: -0.015em;
    }

.campaign-direction-gallery {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: clamp(0.25rem, 0.35vw, 0.45rem);
    min-width: 0;
}

    .campaign-direction-gallery figure {
        position: relative;
        margin: 0;
        overflow: hidden;
        border-radius: clamp(1rem, 1.4vw, 1.55rem);
        opacity: 0;
        transform: translateY(2rem) scale(0.97);
        transition: opacity 700ms ease, transform 850ms cubic-bezier(0.22, 1, 0.36, 1);
    }

    .campaign-direction-gallery img {
        width: 100%;
        aspect-ratio: 0.68;
        object-fit: cover;
        transition: transform 500ms cubic-bezier(0.22, 1, 0.36, 1);
    }

.campaign-direction-section.is-visible .campaign-direction-copy {
    opacity: 1;
    transform: translateY(0);
}

.campaign-direction-section.is-visible
.campaign-direction-gallery figure {
    opacity: 1;
    transform: translateY(0) scale(1);
}

    .campaign-direction-section.is-visible
    .campaign-direction-gallery figure:nth-child(1) {
        transition-delay: 130ms;
    }

    .campaign-direction-section.is-visible
    .campaign-direction-gallery figure:nth-child(2) {
        transition-delay: 270ms;
    }

    .campaign-direction-section.is-visible
    .campaign-direction-gallery figure:nth-child(3) {
        transition-delay: 410ms;
    }

    .campaign-direction-section.is-visible
    .campaign-direction-gallery figure:nth-child(4) {
        transition-delay: 550ms;
    }

.campaign-direction-gallery figure:hover img {
    transform: scale(1.025);
}


/* ================================================================
   PRODUCT STRATEGY
   ================================================================ */

.product-strategy-section {
    display: grid;
    grid-template-columns: minmax(0, 42%) minmax(0, 58%);
    min-height: 76svh;
    overflow: hidden;
    background: #fff;
}

.product-strategy-media {
    min-width: 0;
    min-height: 36rem;
    margin: 0;
    overflow: hidden;
    opacity: 0;
    transform: translateX(-2rem);
    transition: opacity 700ms ease, transform 900ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .product-strategy-media img {
        width: 100%;
        height: 100%;
        object-fit: cover;
        object-position: center;
    }

.product-strategy-copy {
    display: flex;
    flex-direction: column;
    justify-content: center;
    gap: clamp(4.5rem, 8vh, 7rem);
    padding: clamp(5rem, 8vw, 9rem) clamp(3rem, 7vw, 9rem);
}

.product-strategy-block {
    max-width: 43rem;
    opacity: 0;
    transform: translateX(2rem);
    transition: opacity 700ms ease, transform 900ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .product-strategy-block h2 {
        margin-bottom: 1.3rem;
        color: var(--rhode-rose);
        font-size: clamp(1.05rem, 1.2vw, 1.4rem);
        font-weight: 500;
        letter-spacing: 0.01em;
        text-transform: uppercase;
    }

    .product-strategy-block p {
        margin-bottom: 0;
        color: var(--rhode-rose);
        font-size: clamp(1.15rem, 1.45vw, 1.55rem);
        line-height: 1.16;
        letter-spacing: -0.015em;
    }

.product-strategy-section.is-visible .product-strategy-media {
    opacity: 1;
    transform: translateX(0);
}

.product-strategy-section.is-visible .product-strategy-block {
    opacity: 1;
    transform: translateX(0);
}

    .product-strategy-section.is-visible .product-strategy-block:nth-child(1) {
        transition-delay: 150ms;
    }

    .product-strategy-section.is-visible .product-strategy-block:nth-child(2) {
        transition-delay: 320ms;
    }

/* ================================================================
   MASK COLLECTION HEADER
   ================================================================ */

.mask-banner-section {
    width: 100%;
    margin: 0;
    overflow: hidden;
    background: #f5eee4;
    opacity: 0;
    transform: translateY(2rem);
    transition: opacity 800ms ease, transform 950ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .mask-banner-section img {
        display: block;
        width: 100%;
        height: auto;
    }

    /* Triggered by your existing JavaScript */
    .mask-banner-section.is-visible {
        opacity: 1;
        transform: translateY(0);
    }

/* ================================================================
   MASK COLLECTION
   Uses your existing .reveal-on-scroll / .is-visible JavaScript.
   ================================================================ */

.mask-collection-section {
    padding: clamp(5.5rem, 9vw, 9rem) max(var(--side-padding), calc((100vw - 1650px) / 2));
    overflow: hidden;
    background: #fffdfb;
}

.mask-collection-title {
    margin: 0 0 clamp(3rem, 5vw, 5rem);
    color: var(--rhode-rose);
    font-size: clamp(1.05rem, 1.2vw, 1.4rem);
    font-weight: 500;
    letter-spacing: 0.01em;
    text-align: center;
    text-transform: uppercase;
    opacity: 0;
    transform: translateY(1rem);
    transition: opacity 650ms ease, transform 800ms cubic-bezier(0.22, 1, 0.36, 1);
}

.mask-collection-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: clamp(2rem, 4vw, 5rem);
}

.mask-card {
    min-width: 0;
    opacity: 0;
    transform: translateY(2.25rem) scale(0.98);
    transition: opacity 700ms ease, transform 900ms cubic-bezier(0.22, 1, 0.36, 1);
}

.mask-card__visual {
    margin: 0 0 clamp(1.5rem, 2.5vw, 2.25rem);
}

    .mask-card__visual img {
        width: 100%;
        height: auto;
        transition: transform 500ms cubic-bezier(0.22, 1, 0.36, 1);
    }

.mask-card:hover .mask-card__visual img {
    transform: translateY(-0.35rem) scale(1.015);
}

.mask-card__copy {
    max-width: 25rem;
}

    .mask-card__copy h3,
    .alternative-packaging__copy h3 {
        margin: 0 0 0.65rem;
        color: var(--rhode-rose);
        font-size: clamp(0.9rem, 0.9vw, 1.08rem);
        font-weight: 600;
        letter-spacing: 0.02em;
        text-transform: uppercase;
    }

    .mask-card__copy p,
    .alternative-packaging__copy p {
        margin: 0;
        color: var(--rhode-rose);
        font-size: clamp(1rem, 1.05vw, 1.2rem);
        line-height: 1.2;
        letter-spacing: -0.01em;
    }

    .mask-card__copy .mask-card__benefit {
        margin-bottom: 0.85rem;
        font-size: clamp(1.05rem, 1.12vw, 1.3rem);
    }

.alternative-packaging {
    display: grid;
    grid-template-columns: minmax(16rem, 0.9fr) minmax(18rem, 0.78fr) minmax(17rem, 0.9fr);
    align-items: center;
    gap: clamp(2.5rem, 5vw, 6rem);
    margin-top: clamp(5rem, 9vw, 9rem);
}

    .alternative-packaging figure {
        margin: 0;
    }

.alternative-packaging__design,
.alternative-packaging__copy,
.alternative-packaging__lifestyle {
    opacity: 0;
    transition: opacity 750ms ease, transform 950ms cubic-bezier(0.22, 1, 0.36, 1);
}

.alternative-packaging__design {
    transform: translateX(-2.5rem);
}

.alternative-packaging__copy {
    transform: translateY(2rem);
}

.alternative-packaging__lifestyle {
    align-self: end;
    transform: translateX(2.5rem);
}

    .alternative-packaging__design img,
    .alternative-packaging__lifestyle img {
        width: 100%;
        height: auto;
    }

.alternative-packaging__copy {
    max-width: 31rem;
}

    .alternative-packaging__copy h3 {
        margin-bottom: 1.2rem;
    }

    .alternative-packaging__copy p + p {
        margin-top: 1.25rem;
    }

/* Reveal order */
.mask-collection-section.is-visible .mask-collection-title {
    opacity: 1;
    transform: translateY(0);
}

.mask-collection-section.is-visible .mask-card {
    opacity: 1;
    transform: translateY(0) scale(1);
}

    .mask-collection-section.is-visible .mask-card:nth-child(1) {
        transition-delay: 100ms;
    }

    .mask-collection-section.is-visible .mask-card:nth-child(2) {
        transition-delay: 240ms;
    }

    .mask-collection-section.is-visible .mask-card:nth-child(3) {
        transition-delay: 380ms;
    }

.mask-collection-section.is-visible .alternative-packaging__design,
.mask-collection-section.is-visible .alternative-packaging__copy,
.mask-collection-section.is-visible .alternative-packaging__lifestyle {
    opacity: 1;
    transform: translate(0);
}

.mask-collection-section.is-visible .alternative-packaging__design {
    transition-delay: 520ms;
}

.mask-collection-section.is-visible .alternative-packaging__copy {
    transition-delay: 650ms;
}

.mask-collection-section.is-visible .alternative-packaging__lifestyle {
    transition-delay: 780ms;
}

/* Tablet */
@media (max-width: 1000px) {
    .mask-collection-grid {
        gap: clamp(1.5rem, 3vw, 3rem);
    }

    .alternative-packaging {
        grid-template-columns: minmax(15rem, 0.8fr) minmax(18rem, 1fr);
    }

    .alternative-packaging__lifestyle {
        grid-column: 2;
        width: min(100%, 25rem);
        justify-self: end;
    }
}

/* Mobile */
@media (max-width: 760px) {
    .mask-collection-section {
        padding: 4.75rem 1.5rem;
    }

    .mask-collection-title {
        margin-bottom: 3rem;
    }

    .mask-collection-grid {
        grid-template-columns: 1fr;
        gap: 4rem;
    }

    .mask-card {
        width: min(100%, 32rem);
        margin-inline: auto;
    }

    .mask-card__copy {
        max-width: 28rem;
    }

    .alternative-packaging {
        grid-template-columns: 1fr;
        gap: 2.5rem;
        margin-top: 5.5rem;
    }

    .alternative-packaging__design,
    .alternative-packaging__copy,
    .alternative-packaging__lifestyle {
        grid-column: auto;
        width: min(100%, 32rem);
        margin-inline: auto;
    }

    .alternative-packaging__copy {
        order: 2;
    }

    .alternative-packaging__lifestyle {
        order: 3;
        justify-self: center;
    }
}

/* Large monitors */
@media (min-width: 1500px) {
    .mask-collection-section {
        padding-inline: max(clamp(5rem, 6vw, 8rem), calc((100vw - 2100px) / 2));
    }

    .mask-collection-title {
        font-size: clamp(1.35rem, 1vw, 1.7rem);
    }

    .mask-card__copy {
        max-width: 31rem;
    }

        .mask-card__copy h3,
        .alternative-packaging__copy h3 {
            font-size: clamp(1.05rem, 0.9vw, 1.35rem);
        }

        .mask-card__copy p,
        .alternative-packaging__copy p {
            font-size: clamp(1.15rem, 1vw, 1.45rem);
        }

        .mask-card__copy .mask-card__benefit {
            font-size: clamp(1.25rem, 1.05vw, 1.55rem);
        }

    .alternative-packaging__copy {
        max-width: 38rem;
    }
}

@media (min-width: 2000px) {
    .mask-collection-section {
        padding-inline: max(clamp(7rem, 6vw, 10rem), calc((100vw - 2500px) / 2));
    }

    .mask-collection-grid {
        gap: 6rem;
    }

    .alternative-packaging {
        gap: 7rem;
    }
}

@media (prefers-reduced-motion: reduce) {
    .mask-collection-title,
    .mask-card,
    .alternative-packaging__design,
    .alternative-packaging__copy,
    .alternative-packaging__lifestyle {
        opacity: 1;
        transform: none;
    }
}

.mask-collection-section {
    padding-bottom: 0;
}

.alternative-packaging {
    margin-bottom: 0;
}

.alternative-packaging__lifestyle {
    align-self: end;
    margin-bottom: -1px;
}

    .alternative-packaging__lifestyle img {
        display: block;
    }

/* ================================================================
   PACKAGING & RETAIL
   Uses your existing .reveal-on-scroll / .is-visible JavaScript.
   ================================================================ */

.packaging-retail-section {
    overflow: hidden;
    background: #fff;
}

.packaging-retail-feature {
    display: grid;
    grid-template-columns: minmax(18rem, 0.72fr) minmax(0, 1.28fr);
    align-items: center;
    gap: clamp(3rem, 6vw, 7rem);
    padding: clamp(5rem, 8vw, 8rem) max(var(--side-padding), calc((100vw - 1650px) / 2));
    background: #f8efee;
}

.packaging-retail-listing,
.packaging-retail-box,
.packaging-retail-products {
    margin: 0;
}

.packaging-retail-listing {
    width: min(100%, 31rem);
    justify-self: center;
    opacity: 0;
    transform: translateX(-2.5rem);
    transition: opacity 750ms ease, transform 950ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .packaging-retail-listing img,
    .packaging-retail-box img,
    .packaging-retail-products img {
        display: block;
        width: 100%;
        height: auto;
    }

.packaging-retail-feature__content {
    display: grid;
    gap: clamp(2.5rem, 4vw, 4.5rem);
    min-width: 0;
}

.packaging-retail-copy {
    max-width: 47rem;
    opacity: 0;
    transform: translateY(1.75rem);
    transition: opacity 700ms ease, transform 850ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .packaging-retail-copy h2 {
        margin: 0 0 1.15rem;
        color: var(--rhode-rose);
        font-size: clamp(1.15rem, 1.35vw, 1.65rem);
        font-weight: 500;
        letter-spacing: 0.01em;
        text-transform: uppercase;
    }

    .packaging-retail-copy p {
        margin: 0;
        color: var(--rhode-rose);
        font-size: clamp(1.05rem, 1.25vw, 1.45rem);
        line-height: 1.2;
        letter-spacing: -0.01em;
    }

.packaging-retail-box {
    width: min(100%, 47rem);
    opacity: 0;
    transform: translateX(2.5rem) translateY(1rem);
    transition: opacity 800ms ease, transform 1000ms cubic-bezier(0.22, 1, 0.36, 1);
}

.packaging-retail-products {
    padding: clamp(1.25rem, 2vw, 2.25rem) max(var(--side-padding), calc((100vw - 1650px) / 2)) clamp(4rem, 7vw, 7rem);
    background: #fff;
    opacity: 0;
    transform: translateY(2rem) scale(0.985);
    transition: opacity 750ms ease, transform 950ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .packaging-retail-products img {
        transition: transform 450ms cubic-bezier(0.22, 1, 0.36, 1);
    }

    .packaging-retail-products:hover img {
        transform: translateY(-0.25rem) scale(1.005);
    }

/* Reveal sequence */
.packaging-retail-section.is-visible .packaging-retail-listing,
.packaging-retail-section.is-visible .packaging-retail-copy,
.packaging-retail-section.is-visible .packaging-retail-box,
.packaging-retail-section.is-visible .packaging-retail-products {
    opacity: 1;
}

.packaging-retail-section.is-visible .packaging-retail-listing {
    transform: translateX(0);
    transition-delay: 80ms;
}

.packaging-retail-section.is-visible .packaging-retail-copy {
    transform: translateY(0);
    transition-delay: 180ms;
}

.packaging-retail-section.is-visible .packaging-retail-box {
    transform: translate(0);
    transition-delay: 300ms;
}

.packaging-retail-section.is-visible .packaging-retail-products {
    transform: translateY(0) scale(1);
    transition-delay: 470ms;
}

/* Tablet */
@media (max-width: 1000px) {
    .packaging-retail-feature {
        grid-template-columns: minmax(15rem, 0.72fr) minmax(0, 1fr);
        gap: clamp(2.5rem, 5vw, 4rem);
        padding-inline: clamp(2rem, 5vw, 4rem);
    }

    .packaging-retail-products {
        padding-inline: clamp(2rem, 5vw, 4rem);
    }
}

/* Mobile */
@media (max-width: 760px) {
    .packaging-retail-feature {
        grid-template-columns: 1fr;
        gap: 3rem;
        padding: 4.75rem 1.5rem;
    }

    .packaging-retail-listing {
        width: min(100%, 26rem);
    }

    .packaging-retail-feature__content {
        gap: 3rem;
    }

    .packaging-retail-copy {
        max-width: 36rem;
    }

        .packaging-retail-copy h2 {
            font-size: 1.05rem;
        }

        .packaging-retail-copy p {
            font-size: 1.08rem;
            line-height: 1.28;
        }

    .packaging-retail-box {
        width: 100%;
    }

    .packaging-retail-products {
        padding: 1.5rem 1.5rem 5rem;
    }
}

/* Large monitors */
@media (min-width: 1500px) {
    .packaging-retail-feature,
    .packaging-retail-products {
        padding-inline: max(clamp(5rem, 6vw, 8rem), calc((100vw - 2100px) / 2));
    }

    .packaging-retail-listing {
        width: min(100%, 35rem);
    }

    .packaging-retail-copy {
        max-width: 55rem;
    }

        .packaging-retail-copy h2 {
            font-size: clamp(1.45rem, 1.05vw, 1.85rem);
        }

        .packaging-retail-copy p {
            font-size: clamp(1.3rem, 1.1vw, 1.7rem);
        }

    .packaging-retail-box {
        width: min(100%, 55rem);
    }
}

@media (min-width: 2000px) {
    .packaging-retail-feature {
        grid-template-columns: minmax(22rem, 0.72fr) minmax(0, 1.3fr);
        gap: 8rem;
    }

    .packaging-retail-listing {
        width: min(100%, 40rem);
    }

    .packaging-retail-copy {
        max-width: 62rem;
    }

        .packaging-retail-copy h2 {
            font-size: 2rem;
        }

        .packaging-retail-copy p {
            font-size: 1.85rem;
        }

    .packaging-retail-box {
        width: min(100%, 62rem);
    }
}

@media (prefers-reduced-motion: reduce) {
    .packaging-retail-listing,
    .packaging-retail-copy,
    .packaging-retail-box,
    .packaging-retail-products {
        opacity: 1;
        transform: none;
    }
}

/* ================================================================
   CAMPAIGN ROLLOUT
   Clean replacement for the previous rollout rules.
   The PR-box and phone PNGs contain empty canvas space, so their image
   elements intentionally extend beyond 100% of the left column.
   ================================================================ */

.campaign-rollout-section {
    padding: clamp(5rem, 7vw, 8rem) clamp(2rem, 5vw, 6rem);
    overflow: hidden;
    background: #f3eceb;
}

.campaign-rollout-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.32fr) minmax(19rem, 0.68fr);
    align-items: start;
    gap: clamp(3.5rem, 6vw, 7rem);
    width: min(100%, 100rem);
    margin-inline: auto;
}

.campaign-rollout-main {
    display: flex;
    min-width: 0;
    flex-direction: column;
    gap: clamp(4rem, 6vw, 6.5rem);
}

.campaign-rollout-intro {
    width: min(100%, 49rem);
}

    .campaign-rollout-intro h2 {
        margin: 0 0 1rem;
        color: var(--rhode-rose);
        font-size: clamp(1.55rem, 1.8vw, 2.2rem);
        font-weight: 500;
        letter-spacing: 0.035em;
        text-transform: uppercase;
    }

    .campaign-rollout-intro p {
        max-width: 47rem;
        margin: 0;
        color: var(--rhode-rose);
        font-size: clamp(1.08rem, 1.18vw, 1.35rem);
        line-height: 1.36;
    }

.rollout-block {
    display: flex;
    min-width: 0;
    flex-direction: column;
    align-items: center;
    gap: clamp(2rem, 3vw, 3rem);
}

    .rollout-block img {
        display: block;
        max-width: none;
        height: auto;
    }

/*
   These widths are deliberately over 100%.
   The source PNG files include a lot of transparent space around the
   visible objects, so merely increasing max-width did not make the
   actual box and phones look larger.
*/
.rollout-block--pr img {
    width: min(112%, 50rem);
    align-self: center;
}

.rollout-block--ugc img {
    width: min(108%, 42rem);
    align-self: center;
}

.rollout-copy,
.rollout-text-block {
    align-self: center;
    width: min(78%, 46rem);
    max-width: none;
    margin-inline: auto;
    text-align: left;
}

    .rollout-copy h3,
    .rollout-text-block h3 {
        margin: 0 0 0.8rem;
        color: var(--rhode-rose);
        font-size: clamp(1.3rem, 1.35vw, 1.65rem);
        font-weight: 500;
        letter-spacing: 0.025em;
        text-transform: uppercase;
    }

    .rollout-copy p,
    .rollout-text-block p {
        max-width: 48rem;
        margin: 0;
        color: var(--rhode-rose);
        font-size: clamp(1.08rem, 1.14vw, 1.35rem);
        line-height: 1.36;
    }

.campaign-rollout-email {
    display: flex;
    min-width: 0;
    justify-content: center;
    align-items: flex-start;
}

    .campaign-rollout-email img {
        display: block;
        width: min(100%, 28rem);
        max-width: none;
        height: auto;
    }

/* Tablet and smaller desktop */
@media (max-width: 1000px) {
    .campaign-rollout-section {
        padding: 4.5rem 2rem;
    }

    .campaign-rollout-grid {
        grid-template-columns: 1fr;
        gap: 4rem;
    }

    .campaign-rollout-main {
        gap: 4.5rem;
    }

    .rollout-copy,
    .rollout-text-block {
        width: min(100%, 42rem);
        margin-inline: auto;
    }

    .campaign-rollout-email {
        order: -1;
        justify-content: flex-start;
    }

        .campaign-rollout-email img {
            width: min(100%, 23rem);
        }

    .rollout-block--pr img {
        width: min(115%, 43rem);
    }

    .rollout-block--ugc img {
        width: min(110%, 35rem);
    }
}

/* Mobile */
@media (max-width: 760px) {
    .campaign-rollout-section {
        padding: 4rem 1.5rem 5rem;
    }

    .campaign-rollout-grid {
        gap: 3.5rem;
    }

    .campaign-rollout-main {
        gap: 4rem;
    }

    .campaign-rollout-intro h2 {
        font-size: 1.45rem;
    }

    .campaign-rollout-intro p,
    .rollout-copy p,
    .rollout-text-block p {
        font-size: 1rem;
        line-height: 1.4;
    }

    .rollout-copy h3,
    .rollout-text-block h3 {
        font-size: 1.2rem;
    }

    .rollout-block--pr img {
        width: min(125%, 34rem);
    }

    .rollout-block--ugc img {
        width: min(118%, 29rem);
    }

    .campaign-rollout-email img {
        width: min(100%, 21rem);
    }
}

/* Large monitors */
@media (min-width: 1500px) {
    .campaign-rollout-section {
        padding: clamp(6rem, 7vw, 9rem) clamp(5rem, 7vw, 9rem);
    }

    .campaign-rollout-grid {
        grid-template-columns: minmax(0, 1.38fr) minmax(25rem, 0.62fr);
        gap: clamp(6rem, 7vw, 9rem);
        width: min(100%, 112rem);
    }

    .campaign-rollout-main {
        gap: clamp(5rem, 6vw, 7.5rem);
    }

    .campaign-rollout-intro {
        width: min(100%, 58rem);
    }

        .campaign-rollout-intro h2 {
            font-size: clamp(2rem, 1.55vw, 2.55rem);
        }

        .campaign-rollout-intro p {
            max-width: 55rem;
            font-size: clamp(1.35rem, 1.12vw, 1.65rem);
        }

    /*
       The larger canvas widths below are the key fix for the uploaded
       transparent PNG assets.
    */
    .rollout-block--pr img {
        width: min(145%, 70rem);
    }

    .rollout-block--ugc img {
        width: min(132%, 58rem);
    }

    .rollout-copy,
    .rollout-text-block {
        width: min(76%, 50rem);
        margin-inline: auto;
    }

        .rollout-copy h3,
        .rollout-text-block h3 {
            font-size: clamp(1.65rem, 1.22vw, 2rem);
        }

        .rollout-copy p,
        .rollout-text-block p {
            max-width: 55rem;
            font-size: clamp(1.3rem, 1.08vw, 1.6rem);
        }

    .campaign-rollout-email img {
        width: min(100%, 33rem);
    }
}

/* Very large monitors */
@media (min-width: 2000px) {
    .campaign-rollout-grid {
        grid-template-columns: minmax(0, 1.4fr) minmax(30rem, 0.6fr);
        gap: 10rem;
        width: min(100%, 128rem);
    }

    .campaign-rollout-intro {
        width: min(100%, 65rem);
    }

        .campaign-rollout-intro h2 {
            font-size: 2.8rem;
        }

        .campaign-rollout-intro p {
            max-width: 62rem;
            font-size: 1.8rem;
        }

    .rollout-block--pr img {
        width: min(150%, 82rem);
    }

    .rollout-block--ugc img {
        width: min(138%, 68rem);
    }

    .rollout-copy,
    .rollout-text-block {
        width: min(72%, 56rem);
        margin-inline: auto;
    }

        .rollout-copy h3,
        .rollout-text-block h3 {
            font-size: 2.15rem;
        }

        .rollout-copy p,
        .rollout-text-block p {
            max-width: 62rem;
            font-size: 1.75rem;
        }

    .campaign-rollout-email img {
        width: min(100%, 39rem);
    }
}

/* ================================================================
   EXPERIENTIAL POP-UP
   Uses your existing .reveal-on-scroll / .is-visible JavaScript.
   ================================================================ */

.experiential-section {
    overflow: hidden;
    background: #f4e7e3;
}

.experiential-feature {
    display: grid;
    grid-template-columns: minmax(0, 1.22fr) minmax(20rem, 0.78fr);
    min-height: clamp(34rem, 48vw, 54rem);
    background: #fff;
}

.experiential-feature__image {
    min-width: 0;
    min-height: 34rem;
    margin: 0;
    overflow: hidden;
    opacity: 0;
    transform: translateX(-3rem);
    transition: opacity 750ms ease, transform 1000ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .experiential-feature__image img {
        width: 100%;
        height: 100%;
        object-fit: cover;
        object-position: center;
    }

.experiential-feature__copy {
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: clamp(4rem, 7vw, 8rem) clamp(3rem, 6vw, 7rem);
    opacity: 0;
    transform: translateX(3rem);
    transition: opacity 750ms ease, transform 1000ms cubic-bezier(0.22, 1, 0.36, 1);
}

    .experiential-feature__copy h2 {
        margin: 0 0 1.6rem;
        color: var(--rhode-rose);
        font-size: clamp(1.2rem, 1.4vw, 1.75rem);
        font-weight: 500;
        letter-spacing: 0.02em;
        text-transform: uppercase;
    }

    .experiential-feature__copy p {
        max-width: 35rem;
        margin: 0;
        color: var(--rhode-rose);
        font-size: clamp(1.05rem, 1.25vw, 1.45rem);
        line-height: 1.22;
    }

        .experiential-feature__copy p + p {
            margin-top: 1.5rem;
        }

.experiential-gallery {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: clamp(2rem, 4vw, 4.5rem);
    padding: clamp(4rem, 7vw, 7rem) max(var(--side-padding), calc((100vw - 1500px) / 2)) clamp(5rem, 8vw, 8rem);
    background: #f4e7e3;
}

    .experiential-gallery figure {
        margin: 0;
        overflow: hidden;
        border-radius: clamp(1.2rem, 2vw, 1.8rem);
        opacity: 0;
        transform: translateY(2.5rem) scale(0.97);
        transition: opacity 700ms ease, transform 900ms cubic-bezier(0.22, 1, 0.36, 1);
    }

    .experiential-gallery img {
        width: 100%;
        aspect-ratio: 0.78;
        object-fit: cover;
        transition: transform 500ms cubic-bezier(0.22, 1, 0.36, 1);
    }

    .experiential-gallery figure:hover img {
        transform: scale(1.025);
    }

/* Reveal sequence */
.experiential-section.is-visible .experiential-feature__image,
.experiential-section.is-visible .experiential-feature__copy,
.experiential-section.is-visible .experiential-gallery figure {
    opacity: 1;
}

.experiential-section.is-visible .experiential-feature__image,
.experiential-section.is-visible .experiential-feature__copy {
    transform: translateX(0);
}

.experiential-section.is-visible .experiential-gallery figure {
    transform: translateY(0) scale(1);
}

.experiential-section.is-visible .experiential-feature__copy {
    transition-delay: 140ms;
}

.experiential-section.is-visible .experiential-gallery figure:nth-child(1) {
    transition-delay: 260ms;
}

.experiential-section.is-visible .experiential-gallery figure:nth-child(2) {
    transition-delay: 410ms;
}

.experiential-section.is-visible .experiential-gallery figure:nth-child(3) {
    transition-delay: 560ms;
}

/* Final project footer */
.campaign-footer--final {
    border-top: 1px solid rgba(179, 142, 137, 0.18);
}

/* Tablet */
@media (max-width: 1000px) {
    .experiential-feature {
        grid-template-columns: 1.15fr 0.85fr;
    }

    .experiential-feature__copy {
        padding: 4rem 2.5rem;
    }

    .experiential-gallery {
        gap: 1.75rem;
        padding-inline: clamp(2rem, 5vw, 4rem);
    }
}

/* Mobile */
@media (max-width: 760px) {
    .experiential-feature {
        grid-template-columns: 1fr;
        min-height: auto;
    }

    .experiential-feature__image {
        min-height: 0;
        height: min(70svh, 40rem);
    }

    .experiential-feature__copy {
        padding: 4rem 1.5rem 4.5rem;
    }

        .experiential-feature__copy h2 {
            font-size: 1.1rem;
        }

        .experiential-feature__copy p {
            max-width: 36rem;
            font-size: 1.05rem;
            line-height: 1.3;
        }

    .experiential-gallery {
        grid-template-columns: 1fr;
        gap: 1.75rem;
        padding: 3.5rem 1.5rem 5rem;
    }

        .experiential-gallery figure {
            width: min(100%, 31rem);
            margin-inline: auto;
        }

        .experiential-gallery img {
            aspect-ratio: 0.9;
        }
}

/* Large monitors */
@media (min-width: 1500px) {
    .experiential-feature {
        grid-template-columns: minmax(0, 1.3fr) minmax(26rem, 0.7fr);
        min-height: clamp(46rem, 47vw, 64rem);
    }

    .experiential-feature__copy {
        padding: clamp(6rem, 8vw, 10rem) clamp(5rem, 7vw, 9rem);
    }

        .experiential-feature__copy h2 {
            font-size: clamp(1.55rem, 1.1vw, 2rem);
        }

        .experiential-feature__copy p {
            max-width: 43rem;
            font-size: clamp(1.35rem, 1.05vw, 1.7rem);
        }

    .experiential-gallery {
        gap: clamp(3rem, 4vw, 5.5rem);
        padding-inline: max(clamp(5rem, 6vw, 8rem), calc((100vw - 1900px) / 2));
    }
}

@media (min-width: 2000px) {
    .experiential-feature {
        grid-template-columns: minmax(0, 1.35fr) minmax(32rem, 0.65fr);
        min-height: 68rem;
    }

    .experiential-feature__copy {
        padding: 9rem 11rem;
    }

        .experiential-feature__copy h2 {
            font-size: 2.2rem;
        }

        .experiential-feature__copy p {
            max-width: 50rem;
            font-size: 1.9rem;
        }

    .experiential-gallery {
        gap: 6rem;
        padding-inline: max(clamp(7rem, 6vw, 10rem), calc((100vw - 2250px) / 2));
    }
}

@media (prefers-reduced-motion: reduce) {
    .experiential-feature__image,
    .experiential-feature__copy,
    .experiential-gallery figure {
        opacity: 1;
        transform: none;
    }
}


/* ================================================================
   REUSABLE CAMPAIGN SECTIONS
   ================================================================ */

.campaign-section {
    width: min(calc(100% - (2 * var(--side-padding))), var(--page-width));
    margin-inline: auto;
    padding-block: clamp(5rem, 10vw, 10rem);
}

.campaign-section--tinted {
    width: 100%;
    max-width: none;
    padding-inline: max(var(--side-padding), calc((100vw - var(--page-width)) / 2));
    background: #f8eeee;
}

.campaign-section--split {
    display: grid;
    grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
    align-items: center;
    gap: clamp(2.5rem, 7vw, 8rem);
}

.campaign-section--reverse .campaign-section__copy {
    order: 2;
}

.campaign-section--stacked {
    display: grid;
    gap: clamp(2.5rem, 5vw, 5rem);
}

.campaign-section__heading {
    max-width: 52rem;
}

.campaign-section__copy {
    max-width: 40rem;
}

.eyebrow {
    margin-bottom: 0.9rem;
    color: var(--rhode-rose);
    font-size: 0.76rem;
    font-weight: 650;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.campaign-section h2 {
    margin-bottom: 1.4rem;
    color: var(--rhode-text);
    font-size: clamp(2.2rem, 5vw, 5rem);
    font-weight: 450;
    letter-spacing: -0.055em;
    line-height: 0.98;
}

.campaign-section h3 {
    margin-bottom: 0.65rem;
    color: var(--rhode-text);
    font-size: 0.82rem;
    letter-spacing: 0.09em;
    text-transform: uppercase;
}

.campaign-section p {
    margin-bottom: 0;
    font-size: clamp(1rem, 1.35vw, 1.2rem);
    line-height: 1.55;
}

.campaign-section__media {
    margin: 0;
}

    .campaign-section__media img,
    .campaign-grid img,
    .campaign-card img {
        width: 100%;
        height: auto;
        border-radius: clamp(1rem, 2vw, 1.75rem);
    }

.campaign-grid {
    display: grid;
    gap: clamp(1.25rem, 2.5vw, 2.5rem);
}

.campaign-grid--two {
    grid-template-columns: repeat(2, minmax(0, 1fr));
}

.campaign-grid--three {
    grid-template-columns: repeat(3, minmax(0, 1fr));
}

.campaign-card {
    padding: clamp(1rem, 2vw, 1.5rem);
    border-radius: 1.75rem;
    background: rgba(255, 255, 255, 0.56);
}

    .campaign-card h3 {
        margin-top: 1.4rem;
    }

    .campaign-card p {
        font-size: 0.95rem;
    }

.campaign-footer {
    display: flex;
    justify-content: space-between;
    gap: 2rem;
    padding: 2rem var(--side-padding);
    color: rgba(112, 98, 91, 0.76);
    background: var(--rhode-cream);
    font-size: 0.8rem;
}

    .campaign-footer p {
        margin: 0;
    }

/* ================================================================
   RESPONSIVE
   ================================================================ */

@media (max-width: 1000px) {
    .campaign-hero {
        grid-template-columns: 1.35fr 0.9fr;
    }

    .campaign-hero__copy {
        padding-left: clamp(2rem, 4vw, 3.5rem);
        padding-right: clamp(1.5rem, 3vw, 2.5rem);
    }

    .campaign-hero__intro {
        font-size: 1rem;
    }

    .campaign-direction-section {
        grid-template-columns: 1fr;
        min-height: auto;
        gap: 3.5rem;
        padding: clamp(5rem, 9vw, 7rem) clamp(2rem, 5vw, 4rem);
    }

    .campaign-direction-copy {
        max-width: 38rem;
    }

    .campaign-section--split {
        grid-template-columns: 1fr;
    }

    .campaign-section--reverse .campaign-section__copy {
        order: initial;
    }

    .campaign-grid--three {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }
}

@media (max-width: 760px) {
    .campaign-hero {
        grid-template-columns: 1fr;
        min-height: auto;
    }

    .campaign-hero__visual {
        order: -1;
        min-height: 0;
        height: min(72svh, 46rem);
    }

        .campaign-hero__visual img {
            object-position: center 24%;
        }

    .campaign-hero__copy {
        min-height: auto;
        padding: 1rem 1.5rem 1.5rem;
    }

    .campaign-hero__content {
        width: 100%;
        margin-inline: 0;
        padding-block: clamp(3.5rem, 12vw, 6rem);
    }

    .campaign-hero__logo {
        width: min(75vw, 21rem);
    }

    .campaign-hero__intro {
        max-width: 36rem;
        margin-bottom: 3rem;
        font-size: 1rem;
    }

    .campaign-hero__products {
        width: 100%;
        max-width: 40rem;
        height: auto;
    }

    .campaign-hero__disciplines {
        gap: 0.5rem 1.3rem;
        font-size: 0.62rem;
    }

    .campaign-direction-section {
        gap: 2.75rem;
        padding: 4.5rem 1.5rem;
    }

    .campaign-direction-copy h2 {
        font-size: 1rem;
    }

    .campaign-direction-copy p {
        max-width: 34rem;
        font-size: 1.08rem;
        line-height: 1.28;
    }

    .campaign-direction-gallery {
        grid-template-columns: repeat(2, minmax(0, 1fr));
        gap: 0.5rem;
    }

        .campaign-direction-gallery img {
            aspect-ratio: 0.78;
        }

    .campaign-grid--two,
    .campaign-grid--three {
        grid-template-columns: 1fr;
    }

    .campaign-footer {
        flex-direction: column;
    }
}

@media (max-width: 420px) {
    .campaign-hero__visual {
        height: 57svh;
    }

    .campaign-hero__disciplines li::after {
        display: none;
    }

    .campaign-direction-gallery {
        grid-template-columns: 1fr;
    }

        .campaign-direction-gallery img {
            aspect-ratio: 1.05;
        }
}

@media (min-width: 1500px) {
    .campaign-hero__copy {
        padding-left: clamp(5rem, 5.5vw, 7rem);
        padding-right: clamp(3rem, 3.5vw, 5rem);
    }

    .back-link {
        font-size: 0.82rem;
    }

    .campaign-hero__content {
        width: min(100%, 76rem);
    }

    .campaign-hero__logo {
        width: clamp(26rem, 26vw, 33rem);
        margin-bottom: clamp(2.4rem, 3.5vh, 4rem);
    }

    .campaign-hero__intro {
        max-width: 58rem;
        margin-bottom: clamp(3.5rem, 6vh, 6rem);
        font-size: clamp(1.25rem, 1.18vw, 1.65rem);
        line-height: 1.42;
    }

    .campaign-hero__products {
        width: min(100%, 52rem);
        height: auto;
    }

    .campaign-hero__disciplines {
        gap: 0.65rem 1.8rem;
        font-size: clamp(0.78rem, 0.72vw, 0.94rem);
    }

    .campaign-direction-section {
        grid-template-columns: minmax(25rem, 0.78fr) minmax(0, 1.45fr);
        gap: clamp(5rem, 6vw, 9rem);
        padding-inline: max(clamp(5rem, 6vw, 8rem), calc((100vw - 2200px) / 2));
    }

    .campaign-direction-copy {
        max-width: 44rem;
    }

        .campaign-direction-copy h2 {
            font-size: clamp(1.35rem, 1.05vw, 1.7rem);
        }

        .campaign-direction-copy p {
            font-size: clamp(1.5rem, 1.2vw, 1.95rem);
            line-height: 1.2;
        }

    .campaign-direction-gallery {
        gap: clamp(0.45rem, 0.45vw, 0.75rem);
    }
}

@media (min-width: 2000px) {
    .campaign-hero__copy {
        padding-left: clamp(7rem, 6vw, 9rem);
        padding-right: clamp(4rem, 4vw, 6rem);
    }

    .back-link {
        font-size: 0.9rem;
    }

    .campaign-hero__content {
        width: min(100%, 84rem);
    }

    .campaign-hero__logo {
        width: clamp(32rem, 24vw, 38rem);
        margin-bottom: 4.25rem;
    }

    .campaign-hero__intro {
        max-width: 64rem;
        margin-bottom: 6.25rem;
        font-size: clamp(1.5rem, 1.05vw, 1.85rem);
    }

    .campaign-hero__products {
        width: min(100%, 60rem);
    }

    .campaign-hero__disciplines {
        font-size: 1rem;
    }

    .campaign-direction-section {
        grid-template-columns: minmax(30rem, 0.8fr) minmax(0, 1.55fr);
        min-height: 78svh;
        gap: clamp(6rem, 6vw, 11rem);
        padding-inline: max(clamp(7rem, 6vw, 10rem), calc((100vw - 2550px) / 2));
    }

    .campaign-direction-copy {
        max-width: 50rem;
    }

        .campaign-direction-copy h2 {
            font-size: 1.85rem;
        }

        .campaign-direction-copy p {
            font-size: 2.05rem;
            line-height: 1.2;
        }

    .campaign-direction-gallery {
        gap: 0.8rem;
    }
}


/* Product strategy responsive layout */
@media (max-width: 1000px) {
    .product-strategy-section {
        grid-template-columns: 1fr;
        min-height: auto;
    }

    .product-strategy-media {
        min-height: 0;
        height: min(74svh, 50rem);
    }

    .product-strategy-copy {
        gap: 3.5rem;
        padding: clamp(4.5rem, 9vw, 7rem) clamp(2rem, 7vw, 5rem);
    }

    .product-strategy-block {
        max-width: 44rem;
    }
}

@media (max-width: 760px) {
    .product-strategy-media {
        height: 65svh;
    }

    .product-strategy-copy {
        gap: 3rem;
        padding: 4.5rem 1.5rem 5rem;
    }

    .product-strategy-block h2 {
        margin-bottom: 1rem;
        font-size: 1rem;
    }

    .product-strategy-block p {
        max-width: 36rem;
        font-size: 1.08rem;
        line-height: 1.28;
    }
}

@media (max-width: 420px) {
    .product-strategy-media {
        height: 56svh;
    }
}

@media (min-width: 1500px) {
    .product-strategy-section {
        min-height: 80svh;
    }

    .product-strategy-copy {
        gap: clamp(5.5rem, 8vh, 8rem);
        padding: clamp(6rem, 8vw, 10rem) clamp(5rem, 8vw, 11rem);
    }

    .product-strategy-block {
        max-width: 50rem;
    }

        .product-strategy-block h2 {
            font-size: clamp(1.3rem, 1vw, 1.65rem);
        }

        .product-strategy-block p {
            font-size: clamp(1.45rem, 1.15vw, 1.85rem);
            line-height: 1.18;
        }
}

@media (min-width: 2000px) {
    .product-strategy-section {
        min-height: 82svh;
    }

    .product-strategy-copy {
        gap: 8.5rem;
        padding: 8rem 12rem;
    }

    .product-strategy-block {
        max-width: 57rem;
    }

        .product-strategy-block h2 {
            font-size: 1.85rem;
        }

        .product-strategy-block p {
            font-size: 2.05rem;
        }
}

/* ================================================================
   CAMPAIGN ROLLOUT IMAGE REVEAL
   Controlled by script.js adding/removing the .active class.
   ================================================================ */

.campaign-rollout-section .rollout-image.reveal-left {
    opacity: 0;
    transform: translateX(-4rem);
    transition: opacity 700ms ease, transform 950ms cubic-bezier(0.22, 1, 0.36, 1);
    will-change: opacity, transform;
}

    .campaign-rollout-section .rollout-image.reveal-left.active {
        opacity: 1;
        transform: translateX(0);
    }

@media (prefers-reduced-motion: reduce) {
    html {
        scroll-behavior: auto;
    }

    *,
    *::before,
    *::after {
        animation-duration: 0.01ms !important;
        animation-iteration-count: 1 !important;
        transition-duration: 0.01ms !important;
    }

    .campaign-direction-copy,
    .campaign-direction-gallery figure,
    .product-strategy-media,
    .product-strategy-block,
    .campaign-rollout-section .rollout-image.reveal-left {
        opacity: 1;
        transform: none;
    }
}